@misc{KnorrŽigova2004,
  author    = {Andreas Knorr and Silvia Žigov{\´a}},
  title     = {Competitive Advantage Through Innovative Pricing Strategies},
  institution = {Lehrstuhl f{\"u}r Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr)},
  type      = {publiclecture},
  year        = {2004},
}