TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Gaus, Hansjörg
A1  - Müller, Christoph E.
T1  - A two-step approach to evaluating sustainability-related consumer education interventions
JF  - Journal of Cleaner Production
N2  - The characteristics of creative educational interventions and the way they are implemented in the field often make their evaluation a challenging task. This article uses an exemplary intervention from a large-scale consumer education program on climate protection to present the design, method, and results of a two-step evaluation procedure which allows evaluators to cope with such a situation. Step 1 aims to answer the question of whether or not an intervention actually has the intended effects. Step 2 then assesses the factors that contribute to those effects. Thus, such a two-step evaluation yields information, not only on which interventions are effective and should therefore be maintained, but also on how they should be designed to achieve maximum effects.
Y1  - 2017
VL  - 25
SP  - 1850
EP  - 1859
PB  - Elsevier
CY  - Amsterdam
ER  -