Open Access

Colette Vogeler, Johanna Künzler, Anne-Marie Parth, Titian Gohl

• This article proposes an integration of the Narrative Policy Framework (NPF) with prospect theory to investigate how the status quo and policy change are recounted in public debates. By integrating insights from prospect theory into the Narrative Policy Framework (NPF), we investigate narratives in the policy domain of farm animal welfare, which is characterized by a strong polarization of actor coalitions. We compare public debates in France and Germany between 2020 and 2021. Our analysis shows that the NPF’s analytical strength is enhanced by integrating the distinction between status quo and policy change in narrative elements. This distinction enables further empirical nuancing of actors’ narrative communication, and in combination with insights from prospect theory, it allows for new conjectures about actors’ use of narrative strategies such as the devil shift and the angel shift. In addition to the theo-retical contribution, we shed light on debates surrounding farm animal welfare in Western Europe: Both animal welfare and agricultural coalitions are unsatisfied with the status quo, but they promote policy change of different kinds.