Big data, customer relationship management and revenue management in the airline industry: what future role for frequent flyer programs?
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Author: | Andreas Knorr |
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Document Type: | Public lecture |
Language: | English |
Date of Publication (online): | 2018/07/25 |
Date of first Publication: | 2017/08/04 |
Publishing Institution: | Deutsche Universität für Verwaltungswissenschaften |
Creating Corporation: | Singapore Economic Review Conference 2017 |
Release Date: | 2018/07/25 |
Reviewed Document?: | ja |
Country: | Singapore |
Documents ordered by chairs: | Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr) |
Access Rights: | Frei zugänglich |
Licence (German): | Urheberrechtlich geschützt |