Big Data, Customer Relationship and Revenue Management in the Airline Industry: What Future Role for Frequent Flyer Programs?
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Author: | Andreas Knorr |
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Document Type: | Public lecture |
Language: | English |
Year of Completion: | 2018 |
Date of first Publication: | 2018/01/13 |
Publishing Institution: | Deutsche Universität für Verwaltungswissenschaften |
Contributing Corporation: | Western Economic Association International (WEAI) |
Release Date: | 2021/04/12 |
Reviewed Document?: | Ja |
Country: | Australien |
Documents ordered by chairs: | Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr) |
Licence (German): | Urheberrechtlich geschützt |