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A two-step approach to evaluating sustainability-related consumer education interventions

  • The characteristics of creative educational interventions and the way they are implemented in the field often make their evaluation a challenging task. This article uses an exemplary intervention from a large-scale consumer education program on climate protection to present the design, method, and results of a two-step evaluation procedure which allows evaluators to cope with such a situation. Step 1 aims to answer the question of whether or not an intervention actually has the intended effects. Step 2 then assesses the factors that contribute to those effects. Thus, such a two-step evaluation yields information, not only on which interventions are effective and should therefore be maintained, but also on how they should be designed to achieve maximum effects.

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Author:Hansjörg Gaus, Christoph E. Müller
Parent Title (English):Journal of Cleaner Production
Place of publication:Amsterdam
Document Type:Article
Date of Publication (online):2018/01/04
Publishing Institution:Deutsches Forschungsinstitut für öffentliche Verwaltung
Release Date:2018/01/04
Reviewed Document?:Ja, Peer-Review
First Page:1850
Last Page:1859
Documents of the German Research Institute for Public Administration (FÖV):Sonstige Schriften
Licence (German):License LogoUrheberrechtlich geschützt