A two-step approach to evaluating sustainability-related consumer education interventions
- The characteristics of creative educational interventions and the way they are implemented in the field often make their evaluation a challenging task. This article uses an exemplary intervention from a large-scale consumer education program on climate protection to present the design, method, and results of a two-step evaluation procedure which allows evaluators to cope with such a situation. Step 1 aims to answer the question of whether or not an intervention actually has the intended effects. Step 2 then assesses the factors that contribute to those effects. Thus, such a two-step evaluation yields information, not only on which interventions are effective and should therefore be maintained, but also on how they should be designed to achieve maximum effects.
Author: | Hansjörg Gaus, Christoph E. Müller |
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Parent Title (English): | Journal of Cleaner Production |
Volume: | 25 |
Publisher: | Elsevier |
Place of publication: | Amsterdam |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2018/01/04 |
Publishing Institution: | Deutsches Forschungsinstitut für öffentliche Verwaltung |
Release Date: | 2018/01/04 |
Reviewed Document?: | Ja, Peer-Review |
First Page: | 1850 |
Last Page: | 1859 |
Documents of the German Research Institute for Public Administration (FÖV): | Sonstige Schriften |
Licence (German): | Urheberrechtlich geschützt |