Big data, customer relationship management and revenue management in the airline industry: what future role for frequent flyer programs?

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Metadaten
Author:Andreas Knorr
Document Type:Public lecture
Language:English
Date of Publication (online):2018/07/25
Date of first Publication:2017/08/04
Publishing Institution:Deutsche Universität für Verwaltungswissenschaften
Creating Corporation:Singapore Economic Review Conferene 2017
Release Date:2018/07/25
Reviewed Document?:ja
Country:Singapore
Documents ordered by chairs:Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr)
Access Rights:Frei zugänglich
Licence (German):License LogoUrhG – es gilt deutsches Urheberrecht