Big data, customer relationship management and revenue management in the airline industry: what future role for frequent flyer programs?
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| Author: | Andreas Knorr |
|---|---|
| Document Type: | Public lecture |
| Language: | English |
| Date of Publication (online): | 2018/07/25 |
| Date of first Publication: | 2017/08/04 |
| Publishing Institution: | Deutsche Universität für Verwaltungswissenschaften |
| Creating Corporation: | Singapore Economic Review Conference 2017 |
| Release Date: | 2018/07/25 |
| Reviewed Document?: | ja |
| Country: | Singapore |
| Documents ordered by chairs: | Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr) |
| Access Rights: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
