Big Data, Customer Relationship and Revenue Management in the Airline Industry: What Future Role for Frequent Flyer Programs?
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| Author: | Andreas Knorr, André W. Heinemann |
|---|---|
| Document Type: | Public lecture |
| Language: | English |
| Date of Publication (online): | 2018/07/25 |
| Date of first Publication: | 2017/05/25 |
| Publishing Institution: | Deutsche Universität für Verwaltungswissenschaften |
| Creating Corporation: | SIBR-Thammasat 2017 Conference on Interdisciplinary Business & Economic Research |
| Release Date: | 2018/07/25 |
| Reviewed Document?: | ja |
| Country: | Thailand |
| Documents ordered by chairs: | Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr) |
| Access Rights: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
