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Big Data, Customer Relationship and Revenue Management in the Airline Industry: What Future Role for Frequent Flyer Programs?

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Author:Andreas Knorr, André W. Heinemann
Document Type:Public lecture
Language:English
Date of Publication (online):2018/07/25
Date of first Publication:2017/05/25
Publishing Institution:Deutsche Universität für Verwaltungswissenschaften
Creating Corporation:SIBR-Thammasat 2017 Conference on Interdisciplinary Business & Economic Research
Release Date:2018/07/25
Reviewed Document?:ja
Country:Thailand
Documents ordered by chairs:Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschafts- und Verkehrspolitik (Univ.-Prof. Dr. Dr. h.c. Andreas Knorr)
Access Rights:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt