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The present paper examines the implications of the crisis in Italy by focusing on the reform of the labour marked adopted in June 2012. The aim is to analyse the reform as a particular step in the (re-)production fo hegemony in the Italian context. Drawing on the Cultural Political Economy approach, the paper investigates the interplay of discursive an material factors at the basis fo the economic imaginaries put forward by the reform. Main prelimanary findings point out some major discrepancies between the declared economic imaginaries with their attached objects of interventions and the effective changes introduced by the reform. As a result, despite the large hegemonic consensus achieved on the principles and priorities of the reform, both the interests of the capital and the labour fraction turn out to be disappointed by its outcome.