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The European Union adopts rules governing the protection of minors against harmful media content in the form of soft law. Using the example of media law and the theory of competition between legal orders, I try to shed light on the possible reasons for the regulatory choice of soft law. In the present paper, I propose that one important reason for the preponderance of soft law in a given policy area is the legislator’s ambition to bridge strongly converging policy fields with areas where diversity between Member States persists due to their varying cultural traditions and moral convictions.